The campaign "Follow your passion, follow it to Melbourne" run accross Daily Mail, Mail on Sunday and MailOnline. I designed and built:
- a responsive hub across desktop, tablet and mobile showcasing the breath of Victoria's experiences: sport, cultural events and road trips around Melbourne.
- High impact traffic drivers – desktop, tablet and mobile display ads suitable for each event and audience.
- TravelMail Native display ads: Mail Brands, as the largest news site in the world, are masters of content, with double the engagement of any other, this sort of content keeps mailbrands' audience coming back up to 12 times a day. Native articles on the travel channel are highly recommendable as help engage brands with the mailbrands travel specific audience.
- Responsive email to maximise the competition entries.