Schazt is an organic and biodynamic wine produced in Ronda, Málaga – South Spain.
The German family Schazt came to this region in 1982 as they found it the ideal location to cultivate their vineyard.
With the challenge of redesigning the brand to reinvigorate it, I focused the redesing on the features of product. I wanted to highlight its geographical location and give more information about the biodynamic techniques.
Finally a 28 page 'Brand Guidelines' booklet was produced to help manage and maintain brand consistency across all platforms. The brief included the design and realisation of a new logo mark, sub-brands, colour system, typography system, plus a new look for print and online collateral.